Ebay becomes full-scale travel booking platform

AuctionPublicity.com

AuctionPublicity.com
With over 250 million registered users and a trading volume of more than USD 60 billion per annum, eBay is the largest marketplace in the world. However, eBay was previously only of limited suitability for the sale of holidays or hotel stays because the system lacked a booking facility. Now Cultuzz Digital Media has developed […]

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Ebay becomes full-scale travel booking platform

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eBay Analyst day - Part I Intro and Donahoe Opening remarks.

Reminder - if any of the acronyms here are confusing, check the backgrounder here.

Background - the room is setup classroom style with three screens.  ebayinkblog has picture here for those curious about the setup.

8:15am - Kicking off with Mark Rowan, head of IR@eBay - holding Q's until end of day (yikes). Disclaimers, blah blah blah.

JD intro

  • Making strong changes to keep up with the world of ecommerce
  • New focus on technology and innovations
  • No longer simply auctions co - ecommerce platform provider
  • We are a strong company (highlights skype+paypal)
  • eBay marketplace isn't keeping up
    • Continues to fall short of our expectations - not acceptable
    • Held on to past too long
    • Made changes.  They were necessary but not enough
    • Dedicated to new eBay - focused on where we can win
  • Strengthening PayPal
    • Opportunity is bigger than eBay
  • eBay execs are accountable for driving change and results
  • Long piece about history of eBay - point is they realize ecommerce is rapidly changing.
    • Building portfolio of formats to address needs.
    • 5yrs ago - eBay marketplace was 75% of what we do.
  • Today - eBay Marketplace is 50% of what we do
    • FP is half of that
    • So when say no longer auctions - it's only 25/30% - customer driven (I tend to disagree here)
  • Paypal will be 1/3 of what we do in 09
  • Skype growing rapidly

This slide shows mix:
Slide6

This slide was used to show growth in front of all business lines:

Slide7
 

Industry information - JD

  • Did his Walmart comp as he did at goldman
  • Multiple winners in shopping (ecommerce)
  • Few winners in payments.

Slide8

Paypal will be first today, reiterates how great and big opp is.

Marketplaces comments

  • Didn't change the model fast enough
  • Throwing out the playbook
  • New in season -1 - where they see winning
  • Marketplace will tranform to wn there.
  • First fix the foundation, stand behind all transactions.
  • eBay to guarantee every transaction - JD has teaser on that. LN will cover
  • Grow complementary formats - ST will cover
  • Creating the new eBay - pace of change and innovation will accelerate - win secondary market.
  • Will take time!

Slides:
(This one has some weeble looking people that everyone on twitter thought was humorous)

Slide15

Here's a list of auction “myths” they want to 'pierce':
Slide16

Here's the 'this will take time (011)' slide:

Slide18 (1)
 

Skype
Lots of comments here - nothing new.  Not going to apologize for Skype any more.

Operating comments

  • Everyone comped on NPS -
  • Andreeson on board, new CTO
  • Funding platform efforts
  • Never been known for cost management.

Next up - ST from PayPal

SeekingAlpha Disclosure - long amazon and google

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eBay Analyst day - Part I Intro and Donahoe Opening remarks.

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eBay Analyst day cheat sheet

In order to type super-fast during live events, I frequently use acronyms. I've gotten feedback from readers that this can be confusing so in front of today's analyst day, I wanted to put together a quick guide to common acronyms you will see me using today and their meeting. Think of this as glossary of sorts. I'll link back to this post so you can easily reference it should you get confused by our acronyms. I'll endeavor to update the post should I hit an acronym

eBay acronyms

  • ASP - Average Selling Price - the price that goods are selling for on eBay. Tends to be in the $40-50 range.
  • CR - Conversion rate - the % of items sold vs. unsold.
  • FP30 - Fixed Price 30 - the newer format that eBay has rolled out.
  • GMV - Gross merchandise value - the value of goods sold in the eBay marketplace

PayPal acronyms

  • PP - short for PayPal
  • TPV - Transaction Payment Volume - the value of goods paid for via
  • BML - Bill Me Later - Company eBay acquired that issues consumer credit on a transaction by transaction basis.

Skype acronyms

  • I'm not really interested in anything to do with Skype so you'll have to get that elsewhere.

Other acronyms

  • TLA - Three Letter Acronym (recursive ;-)

I also tend to abbreviate speakers:

  • JD - John Donahoe - eBay's CEO - also known as Dennis the Menace internally
  • BS - Bob Swan - CFO - Please don't infer anything from another phrase that has the same initials - BS.
  • LN - President of eBay Marketplaces global - also known as Mighty Mouse internally
  • ST - Scott Thompson - president of PP
  • MC - Mark Carges - CTO of eBay
  • ST - Stephanie Tlienius - SVP+GM eBay Marketplaces
  • JS - Josh Silverman - runs Skype

Seekingalpha disclosure - I am long Amazon and Google

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eBay Analyst day cheat sheet

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eBay Analyst day is upon us.

eBay kicks off their first analyst day in 3+yrs today at 8am PT, 11am ET.  The PR and IR teams have been active and the foreshadowing seems to point to a focus on Paypal as the crown jewel of the eBay portfolio.  

Some datapoints to consider:
  • BusinessWeek has this article that was driven by eBay PR, outright saying that PayPal is having a coming out party today.
  • Colin Sebastian@Lazard has a note out basically saying that eBay told him the marketplace changes will come out in April and be:
    • Product catalogs 
    • Improvements to search 
    • Robust product pages 
    • Category based pricing 
  • Jim Friedland@Cowen echoes Sebastian's view (driven by eBay's investor relations group I believe)
  • eBay issued a release and finally put the event on their investor relations site.  They list the speakers as:
    • John Donahoe, Chief Executive Officer, eBay Inc.
    • Bob Swan, Chief Financial Officer, eBay Inc.
    • Lorrie Norrington, President, eBay Marketplaces
    • Scott Thompson, President, PayPal
    • Mark Carges, President of Platform, eBay Inc. & Chief Technology Officer, Marketplaces
    • Stephanie Tilenius, Senior Vice President & General Manager, eBay Marketplaces
    • Josh Silverman, President, Skype
The speaker list is well balanced between Marketplace, PayPal and Skype.  It is interesting to see a technology person on the list - a first for a long long time.  I hope Mark is ready to get drilled because a lot of the challenges eBay faces on the marketplace side are technology related (search, etc.).  Even with the speaker list, I believe they will still spend 50% of the day on PayPal given the foreshadowing.

Since PayPal went from a public company to part of eBay, many internal datapoints around PayPal have stopped being reported.  Analysts will be particularly interested in some extra data around:

  • Payment source - eBay used to report on this metric about a year after the acquisition, but then stopped reporting it.  I suspect they will revisit that decision today and we may get some insights here.  One interesting thing with the PayPal business model is that PayPal is incented to make it as hard as possible for consumers to use credit cards.  I've found that over the last year this has gotten near laughable with the PayPal interface where you have to go through about 6 screens to select credit card.  ”Are you sure?  Are  you sure you are sure?”.  As a refresher, there are three ways today buyers can 'fund' their PayPal purchases and one probably on the way:
    •  PayPal balance - Using their paypal 'bank' balance.  This is the most favorable to PayPal because they pay essentially zero for the transaction, thus it is all margin.
    • Bank transfer - In the payments world we call this an ACH.  This is the second most favorable because PayPal is charged on the order of $.10-$.50 for each transaction 
    • Credit card - This is the least favorable because PayPal has to pay 2-3% for the transaction and thus this has very little margin, and sometimes negative margin. 
    • BML - I suspect PayPal will add this shortly (I'm surprised it's taking so long actually - something that raises concern for me. I suspect they are struggling with what to do if the BML is not accepted and how to get folks back into the normal flow of things.
  • Fraud/risk - Another pressure point on PayPal margins is the amount of fraud that PayPal is exposed to.  There are a variety of metrics that eBay could expand on here.
  • Off-eBay aka merchant services - PayPal breaks out the TPV from on and off eBay, but they haven't given much more insights into the off-eBay business.  Given the tone of the BW article, I suspect they are going to really try and get everyone excited about this business.  In doing so, they may start to carve out some of the above data points (funding source, fraud, etc.) into the two buckets (on/off eBay). 
The focus on PayPal is a double-edged sword.  I do agree with eBay's view that it is possibly undervalued as it is growing at 14% y/y (Q4) so is one of the only areas in the company ahead of the ecommerce growth rate. However PayPal is only 25% of eBay revenues and an estimated 20% of eBay operating profit so PayPal isn't going to move the needle much in 09/10.

Does the focus on PayPal mean that eBay is essentially giving up on the core business and reconciling that given the decline there and growth in PayPal, that PayPal will be up in the 50% range by year's end?  Why isn't eBay ready to talk about changes to fix the marketplace?

Also, remember that 50% or so of PayPal's TPV is tied to eBay marketplace, so a flu in eBay is at least a cold on the PayPal side.  In fact, that 14% y/y growth would have been substantially higher if PayPal wasn't pulled down by the eBay exposure.

Finally, talking to analysts on the buy+sell side heading to the event, if eBay sweeps the marketplace problems under the rug and talks about how great PayPal and Skype are, they are going to be extremely disappointed that management is doing a bait and switch on them.

I'll be live blogging the event and tweeting on twitter any news worthy events so stay tuned.

Seekingalpha disclosure - I am long Amazon and Google

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eBay Analyst day is upon us.

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Big week for eBay next week - Investor/Analyst day on Wed. March 11th…

Big news eBay Strategies readers -  eBay is having a big investor/analyst day next week - Wednesday, March 11th that will be webcast.  Curiously, there's no information on the investor relations site about it yet (come on Mark!) but several analysts have put out notes mentioning it and eBay talked about it at the Goldman talk.

Putting that datapoint together with a couple of other 'hints' coming out of eBay:
So putting 2+2+2+1.5+3.14159265 together, my guess is that we'll either have a big announcement of changes on 3/11 or at least some more meaty signs of things to come.  If eBay does roll out changes at the meeting, it will be an notable change from last year's approach.  As previously mentioned, last year eBay rolled out the bulk of 08 changes to a room full of 300 or so top sellers. This year they previewed to some sellers in Long beach and then rolled them out to Wall St.

Many sellers I talk to believe that eBay doesn't really think of sellers as stakeholders in the business, and puts buyers and wall street at the front of the bus.  Some could take this change in audience and venue to roll out changes (if they do), as supporting the claim that sellers are low on the proverbial totem pole of stakeholders.

In any case, I recommend sellers keep a close eye on this one along with the rest of the stake holders because I don't think eBay would do an all day event like this (first in 3yrs+) and not have something to say.

What's coming?
In his Goldman talk, John Donahoe mentioned they aren't changing fees (up or down was the implication) this year (not his exact words, lots of wiggle room in there as it's not clear if he was talking about all fees,fixed-price only, us only, etc.) so I'd take that with a grain of salt. 

I have no other predictions for what's coming, so it's going to be interesting.  Hopefully eBay will announce some things that get them down the path of our proposed eBay 2.0 strategy.  I did hear from a couple of eBay shareholders that had private meetings at Goldman that big changes are a foot and they were 'encouraged' to attend the investor day.

We have you covered!
We'll have full coverage of the event here at eBay Strategies and are bookending it with two events:
  • Tues., March 10 - 2pm ET I'm doing a live radio show with John Lawson @ Colderice - John is an eBay blogger and social guru as well as a top eBay seller (and ChannelAdvisor customer I'm happy to fully disclose). Sign up should be available here soon.
  • Wed., March 11 - Will be live-blogging the event.  They haven't officially published the times yet, but I suspect it will be 9-2ish PT.  Listen to the webcast and join in on the conversation here.  I'll also be tweeting anything earth shattering.
  • Thurs., March 12 - 11am ET Citigroup Wall St. call -  I'll be chatting with top internet analyst, Mark Mahaney in more detail about Amazon's seller business and we'll also cover any news coming out of eBay's analyst day.  I believe this is for Wall-st types only, those interested can contact Mark for details.  For non-Wall st types, I'll post some highlights here later in the day.

Finally, Mahaney published a '10 things we want to know from eBay analyst day' list (which is ironic because he looks like Conan O'brien, but does a Letterman top 10 list?)  That I thought was a good summary of what Wall St'ers will be asking the company and will be relevent for everyone in the eBay ecosystem to listen for on Wednesday:

  1. What steps can eBay take to improve the Marketplace Buyer experience?;
  2. What steps can eBay take to improve the Marketplace Seller experience?;
  3. Is the Auction format an anchor around eBay's Marketplace growth?; (**I have argued that eBay has accelerated the decline of this format)
  4. Which International markets are showing the most potential and which the most risk?; 
  5. What are the new growth strategies for PayPal; 
  6. What are the anticipated synergies between PayPal and BillMeLater?; 
  7. What are the marching orders for Skype, given the lack of synergies with eBay or PayPal; (**Sell it! - auction it on ebay ;-) )
  8. What are the long-term growth opportunities for the Marketing Services segment;  (**ads on ebay - just say no)
  9. Are there material new cost savings opportunities for eBay or does the revenue mix shift away from the high margin Marketplace segment make long-term operating margin declines inevitable for eBay?;
  10. What are eBay's options with its $3.2B in cash?   

SeekingAlpha Disclosure - I am long Amazon and Google

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Big week for eBay next week - Investor/Analyst day on Wed. March 11th…

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