I’ve seen the future of Youtube and it is…. a marketplace?!

There was an under-the-radar post to a oogle blog that caught my attention because it mentioned Youtube and ecommerce in the same post. I read it a couple of times and then this really got me thinking:

This is just the beginning of building a broad, viable e-commerce platform for users and partners on YouTube.”

Ever since the 'will it blend' videos hit, the intersection of ecommerce+video has been an interesting idea, but most conventional wisdom was around enhancing your product descripitions with video.  

Youtube has an interesting opportunity to turn that idea on its head.  Make the videos the center of attention and then hang ecommerce off the videos vs. the other way around.

They have two interesting examples already. In this one, we can see a video of the video game spore and then right there (red box is mine) at the bottom is a link to buy spore from Amazon.
Youtube1

Next, here's a video for a song and right below the song are links to buy the mp3 from Amazon or iTunes.

Youtube2

Imagine the next logical step. You have some widgets to sell and Youtube provides a match-making service where you either upload a video with your products attached or you find a popular video and work with the producer on a X% rev share if they'll link to your offer for that product.

I've often thought that advertising isn't how facebook, myspace and youtube will ultimately make their $, they will instead need an ecommerce-based revenue model and it's interesting to see Youtube take this step. 

One piece of the puzzle that fell into place for me with this announcement - Ben Ling who started Google Checkout at Google left for facebook (where he started their ecommerce initiatives) and then recently went back to Google for an opportunity in Youtube (weird as he's an ecommerce guy not a video/ad guy).  It all makes sense now…  Good job bling!


SeekingAlpha disclosure: I am long eBay and Google


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I’ve seen the future of Youtube and it is…. a marketplace?!

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Auction Floor Announces Full Integration with AuctionZip.com

Scottsdale, AZ—Auction Floor, Inc. (Other OTC: AFLO.PK) (Frankfurt: ZUI.F) a leading web-based technology provider to the auction industry, today announced the completion of system integration with AuctionZip.com, the highly popular website which posts extensive listings of U.S. live auction events, with 9500+ registered auction houses and over 660,000 unique visitors per month. Auction Zip users may search for auctions by area, auctioneer and category. The Company intends to begin marketing later this month.

“The completion of this integration will enable AuctionManager customers to seamlessly upload the images from their auction catalogs onto the Auction Zip search engine with one click. It will also create a terrific opportunity to reach thousands of new customers. This is part of a broader strategy underway to integrate our auction event and live bidding platform with a host of web-based channel partners, whom enjoy targeted and growing visitor traffic. There is an enormous need today to enable auction houses and web-based sellers to target the promotion of their auction events across the Internet without duplicative catalog loadings managed from one platform, and we intend for AuctionManager, to become the global platform of choice” noted Lou Sagar, CEO of Auction Floor.

The Company’s AuctionManager, a proprietary auction management software solution, enables auction houses, consignors, and sellers to centralize their management for auction events from a single platform. The Company is marketing its network and product offering through multi-channel promotions, including print and web-based advertising. Please visit the Company’s website at www.auctionfloor.com .

If you would like to receive Auction Floor news via email please notify us at info@auctionfloor.com.

CAUTIONARY STATEMENTS
This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company’s products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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Auction Floor Announces Full Integration with AuctionZip.com

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Back to the Future Hoverboard on eBay

The original hoverboard used by Michael J. Fox in Back to the Future 2 is for auction on eBay.

The description says.

“957. Michael J. Fox “Marty Mcfly” hero Mattel hoverboard from Back to the Future Part II & Part III. (Universal Pictures, 1989, 1990) This is one of the hero Mattel Hoverboards used by Michael J. Fox in his most famous role as “Marty McFly” in the Robert Zemeckis classic 80s trilogy, Back to the Future. Two styles of Hoverboard were made for and employed in the film – lightweight boards of styrofoam construction and thick and durable wood-based props – this example is the latter, and is recognized as the best example of all wood Hoverboards to have survived the rigors of filming. The illusion of Michael J. Fox as “Marty McFly” hovering through the air was achieved with practical effects, with actors in rigged harnesses being “flown” via cranes, with special effects taking care of the rest.

Of the two styles of props used in the film – styrofoam and wood – the styrofoam examples in collections today have not held up as well, given the more fragile nature of the material and the abuse they endured in production. Few wood examples have survived, and the collector who obtained this specimen from the prop master chose this for his personal collection as the premiere example of those preserved following the film. It is in used but outstanding condition, and is very rare in that it is entirely complete and intact. Given the wood build and use of metal components, it looks and feels like a “real” prop. This piece has the complete fully functional and rear ballbearing-mounted footpad that rotates 360 degrees, as well as the bottom “magnet plates”. Of the two styles of stickers used for the effects, this prop has the “photoboard”-style sticker affixed. In addition, there is other textured styling and hand painting. This Hoverboard also features the hole in the top, representing where the handlebars were that “Marty” pulled off after borrowing the “toy” from the little girl in the film. $30000 - $50000″

http://cgi.liveauctions.ebay.com:80/957-Michael-J-Fox-hoverboard-Back-to-the-Future-II_W0QQcmdZViewItemQQcategoryZ52933QQihZ014QQitemZ330248749614QQrdZ1QQsspagenameZWDVW

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Back to the Future Hoverboard on eBay

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Rogers Wins Additional National Wireless Spectrum to Expand Advanced Wireless Services to Canadians

TORONTO - At the close of the Canadian federal government’s Advanced Wireless Spectrum auction today, Rogers Communications confirmed its increased spectrum holdings will ensure the company is well prepared to serve its customers now and in the future with leading innovative broadband wireless services.

“The 20 MHz of Advanced Wireless Services (AWS) spectrum gained through the auction supports Rogers’ continued growth strategy, and is a responsible investment particularly in the future diverse and growing opportunities to be found in broadband wireless data services,” said Rob Bruce, President, Rogers Wireless. “This additional spectrum provides us with the flexibility to ensure we continue our history of launching the most innovative products and services that Canadians want today, and in the future.”

Rogers Communications was the winning bidder for 20 MHz of spectrum in all 59 areas of the country, and was the only party to achieve this. In total, Rogers will pay $999,367,000. The new spectrum will add to the company’s current portfolio of spectrum holdings and confirms Rogers Communication’s ongoing commitment to Canadians by being in a position to continue our clear competitive advantage as Canada’s largest and fastest wireless carrier in all Canadian markets.

About Rogers Communications

Rogers Communications is a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada’s largest wireless provider and the operator of the country’s only Global System for Mobile Communications (”GSM”) based network. Through Cable and Telecom we are one of Canada’s largest providers of cable television, cable telephony and high-speed Internet access, and are also a full-service, facilities-based telecommunications alternative to the traditional telephone companies. Through Media, we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange , and on the New York Stock Exchange . For further information about the Rogers group of companies, please visit www.rogers.com.

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Rogers Wins Additional National Wireless Spectrum to Expand Advanced Wireless Services to Canadians

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