Obviously your main goal is to drive traffic from eBay onto your website, and encourage more people to sign up for your free newsletter - all by using the legitimate methods that we have looked at in this e-book. But that is a very broad goal. In order to achieve it, we need to break it down into manageable sections, and make a list of all the individual things we need to do to make that main goal a reality.
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What is Your Strategy on eBay?
Many people get stuck in a rut when listing new items on eBay. They finalise all the details of the listing, and when it goes live they leave it well alone. But that isn’t always the best option. Part of your strategy to gain extra traffic from eBay and funnel it towards your website should be to see how many visitors each auction or Buy It Now listing is getting. It could be that your results are as good as they are going to get - but only by testing alternative titles, descriptions and prices will you find out the answer to that.
Importance of Regular Activity and Traffic in eBay
Testing is absolutely essential if you are to squeeze the best profits out of your business. Testing allows you to improve on good results and turn them into outstanding ones, and identify bad results and see where you can make them better. To that end, let’s take a look at how you can get started in this area, and what kind of results you can expect to get from your efforts. This is a good piece of advice that many people don’t naturally think of.
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Intro to eBay Testing Online
A lot of sellers make changes to their descriptions as they gain experience, and some even tweak the titles of their auctions to see whether changing a word here or there makes a difference to the overall results. But not many people think about changing the colors they use for the graphics in their auctions or on their store’s homepage. As far as the text goes, you are best off sticking to standard black; use bold or italics if you want to highlight something.
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How to Scientifically Improve Your eBay Listings
Keep an eye on your auction titles, as these contain the search terms that people will be looking for. Every now and again, check the completed listings for each item you have been promoting. This will enable you to see how your sales are faring when compared with the competition. If they are selling plenty of items and you’re not, then the completed listings should tell you why. Are they using different keywords? Do they have a different selling price?
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How to Test and Analyze Ebay Data
