Stupid Passwords - Save 75% on eBAy Final Value Fees - Easy Shopping Carts - eBay Affilate Program and Press Release Marketing - Wholesale Video Game Accessories

PasswordYet another example of a hijacker, this time in Britain, stealing eBay accounts by simply cracking stupid, easily guessed passwords. While eBay ignores such simple steps as qualifying passwords as to difficulty before allowing their use, isn’t it about time you took the time to make the hijacker’s job just a little more difficult?

Common wisdom is that once your business reaches a certain size on eBay, you open your e-commerce store and then only use eBay for slow-moving items or for loss leaders to drive traffic to your stand alone store. Trouble is, as with most commonly wise notions, there is a very big exception to this rule. Listen in as I explain how eBay can actually be used to market your store if you know how.

Clipfire is a site where you can use an RSS feed to drive a little traffic…and Rapidfeeds is an easy tool to create specific RSS feeds. But how you use these feeds requires some careful thought; such as including eBay’s affiliate program and Store Referral Credit in conjunction with a Press Release. Sell your item, get 75% off your FVF and make a commission on the sale!

I review two very friendly Shopping Carts, one of whom doesn’t charge a thing until something sells!!

Handmade soap is a tried and true item on eBay…and it sells with varying degrees of success. But, one thing missing in some many seller’s approach is how they market what they’re selling. I found one site that uses a very sharp marketing pitch that positions handmade soap so that it not only engages the customer but also entertains them…a good lesson for everyone.

A wholesale site for Wii, PS, Xbox, etc. accessories.

An independent auction site that shows us how by focusing on a particular niche can breathe life into something as humdrum as, well, another independent auction site.

Magnetic paper supplier for inkjet printers…that’s right, magnetic paper!

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Links from this week’s show:

Power Press Web Site Marketing Strategy - Write press releases that will drive traffic and buyers to your website or auction. Normally $37.97, you can receive $10 Off ($27.97) by entering “lonelyboy” (omit the ” “) in the Promo Code box.

Man Hijacks 90 eBay Accounts - Its your password, stupid!

The Power Seller Report - A wealth of great information and research.

Wordtracker Free Trial - Use it as many times as you want…but USE IT!

RapidFeeds - Create RSS feeds and publish, or, import & manage existing ones. Use in conjunction with a Press Release.

eBay Store Referral Credit - Get back 75% of your Final Value Fees!

Flying Cart - Easy shopping cart that doesn’t charge until an item sells.

Web2.0 Stores - Another easy shopping cart with a more traditional pricing scheme.

Villainess - Sassy soap seller.

Game Asylum - Wholesale video game accessories.

I Do..Now I Don’t Auction Site - Auction site that proves with the right idea, even an auction site can make sense.

Magnetic Paper - If you don’t do something with this, I will!

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Evidence of Things Not Seen; What eBay Denies in Plain Sight - Hack-Proof Passwords - Web Business Models - Expiring Domains - Crowd Clout

Medved GrapphThis week I continue my cook’s tour of eBay and all things scam related. I visited a site that I’ve actually followed for quite awhile, one that is driven by a crusty old bird named “Doc”…one of those eBay stories of a once contented seller, done wrong, who now makes it his sworn duty to expose the width and breadth of scams on the site. And to that end, ol’ Doc has done quite a job. While he concentrates on the eBay Motors side of the business, he nevertheless manages to document an incredibly wide range of bad goings-on with extensive screen captures and data.

On my last show, I pointed out that Paypal’s new security device worked well. What it underscores is that in all of the concern for phishing on eBay, it still remains the responsibility of every user to protect themselves as best they can…and one of the easiest, yet most overlooked means of defense is a good, secure password. Listen in as I describe how to make your password virtually unhackable.

HitTail’s blog points out what I’ve been saying about the cost of traffic on-line. You are paying for it, you will pay for it…even if you’re not readily aware of doing so.

A good post on TheStreet.com regarding eBay and Skype.

Haven’t heard much about drop-off stores lately, have we? There’s as site that is run by drop-off store survivors that does a very good job of educating anyone who will listen as to the economic pitfalls of drop store franchising.

Michael Rappa details the basics of doing business on-line with his post on Business Models on the Web.

A good site to begin any business on-line is one where you can search for expiring domains that may just fit perfectly for what you have in mind…the right domain with some history under its belt might just give your business a jump start.

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Links from this week’s show:

Power Press Web Site Marketing Strategy - Write press releases that will drive traffic and buyers to your website or auction. Normally $37.97, you can receive $10 Off ($27.97) by entering “lonelyboy” (omit the ” “) in the Promo Code box.

e-Junkie - The best digital download manager available. Enter code: “SELL101″ for a one month’s free service.

GoDaddy Discount - Get $96 in Free Extras with your domain name from GoDaddy.com. Each domain includes free hosting with a Web site builder, a free Blog, Complete Email and much more. Enter code “pod54″ and get 10% off your order.

eBay Motors Sucks - Don’t let the name put you off…Doc has assembled quite a bit of information and documented it well with screen captures, many of which eBay has deleted.

Auction Count Mayhem - Doc’s page on the wild swings in auction counts that he and others maintain are examples of a wide spread attack on the site.

Doc’s Example of an eBay Phishing Kit - Another example of exactly how attacks are conducted and how easily available the tools are to do so.

HashaPass - Hashapass automatically generates strong passwords from a master password and a parameter.

Google Gadget Password Generator - Similar to HashaPass.

HitTail Article on the Cost of Free Traffic on the Web - Well written article.

Am I The Only One eBay Drop-off Store Franchise Information - A great site to visit before to make the leap.

eXpiresoft - Another’s expiring domain may just be your head-start.

Crowd Clout - TrendWatching piece on the power of crowds when it comes to purchasing.

Open Source Code for eBay Listings - By creating eBay listings related to the content using a simple ASP function call you can set up variables and call eBayDisplayItems function to create unique eBay listing choosing the correct keywords and searching category.

Free Directory List - In bound links.

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